Ft. Lauderdale, Fla. — South Florida-based CITY Furniture, a trusted name in home for more than 50 years, is transitioning to CITY HOME, expanding beyond furniture to become Florida’s first stop for all things home. CITY HOME is a new retail concept that brings together furniture, home products and services into a single, integrated shopping experience.
The expanded concept brings more categories under one roof, including appliances, closets, home electronics, bath, fitness, kitchens and a full connected home assortment. Customers can also access an expanded suite of services, including interior design, custom cabinetry and storage solutions, connected home installation and dedicated trade services for builders and designers. Together, CITY HOME gives customers one destination to shop, plan and build a complete home.
At the heart of CITY HOME remains the foundation customers have trusted for more than 50 years: furniture, mattresses and home décor. Added hospitality touches include fresh-baked cookies and a wine bar.
The launch reflects a broader shift in home retail toward more integrated, end-to-end solutions that simplify the customer experience. Today, homeowners are often required to piece together their spaces across multiple retailers, vendors, delivery timelines and service providers. By bringing more categories, services and delivery coordination into one place, CITY HOME is designed to take more of that burden off the customer and create a more seamless path to a complete home.
The CITY HOME name and expanded concept debut at the company’s Plant City and Clearwater showrooms, with a full rollout to additional Florida locations throughout 2026 and into 2027. Beginning immediately, customers will start to see the new CITY HOME logo icon across the brand, along with bold bright red trucks on the road that bring the new identity to life.
“CITY HOME is more than a new name. It’s a new way to shop for home in Florida,” says Andrew Koenig, CEO of CITY HOME. “Our customers are looking for more than furniture. They want an easier, more inspiring way to create a home. That’s why we’ve brought together more of the categories and services customers need, from the kitchen to the closet to the living room, under one roof.”
CITY HOME operates more than 25 showrooms across Florida, as well as 14 Ashley locations as the brand’s Southeast and Southwest Florida licensee. For more information, visit www.cityhome.com.
SOURCE: City Furniture, Inc.