ABG Acquires Frederick’s Of Hollywood™

New York City — Authentic Brands Group, LLC (ABG), owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media and entertainment brands, has purchased the iconic lingerie brand, Frederick’s Of Hollywood™.

The acquisition further increases the value of the ABG portfolio to nearly $5 billion in global retail sales.

“Frederick’s of Hollywood supports our strategic focus of diversifying the portfolio and strengthens ABG’s position in the intimates apparel category,” says Jamie Salter, chairman and CEO, ABG. “Born during the 1940s pinup era, Frederick’s is a legendary women’s brand that we are excited to welcome to the ABG brand family.

ABG’s strategic focus for Frederick’s of Hollywood™ will be to launch a new brand vision, expand product categories and drive distribution across department stores and specialty retailers in key markets including North America, Europe, Asia, South America and Latin America.”

For more information, visit abg-nyc.com.

SOURCE: Authentic Brands Group

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