Priority Sign Promotes President and Chief Operating Officer

by Katie Lee

Sheboygan, Wis. — Priority Sign has promoted Andy Dykstra to president after serving as executive vice president of sales since 2011. Additionally, Geoff Rosenbaum has been promoted to chief operating officer (COO) after serving as executive vice president of operations since 2011.

As part of the company’s long term succession plan, Ron D’Alessandro has transitioned from the role of president and will remain chief executive officer to continue cultivating the company’s future leadership.

“Over the past 4 years, Andy and Geoff have driven revenue increases by more than 30% and are inspiring our people to consistently meet and exceed the expectations of our customers,” says D’Alessandro. “We are committed to continuing Priority Sign’s momentum, and Andy and Geoff’s proven expertise and leadership are critical to our growth plans.”

Both Dykstra and Rosenbaum will be based in the one of the company’s regional offices in Jacksonville, Fla.

Founded in 1997, Priority Sign is headquartered in Sheboygan, Wis., and maintains seven regional offices across the U.S., including: Birmingham, Ala.; Charleston, S.C.; Chicago; Jacksonville, Fla.; Minneapolis; Norfolk, Va.; and Racine, Wis. Priority Sign works with financial services, telecommunications, retail, healthcare and corporate facilities.

For more information, email Andy Dykstra at [email protected].

SOURCE: Priority Sign

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