Alloy LED Expands Operations with East Coast Distribution Center

by Katie Lee

Emeryville, Calif. — Alloy LED, a California-based manufacturer and distributor of LED lighting, has expanded its operations to the East Coast with a new distribution center in North Carolina.

The center currently serves its customers in the southeastern United States. The company plans to expand the service territory to the Northeast and Upper Midwest, as well as the eastern provinces of Canada, by the end of this year. The warehouse enhances the company’s supply chain capabilities to maintain its competitive edge in the fast-moving LED lighting sector.

The company began with the establishment of its headquarters and initial distribution center in in Emeryville, Calif., and has opened its second warehouse to provide faster and more efficient fulfillment to its customers east of the Mississippi.

“This is an important step for the company,” says CEO Max Darling. “This expansion enables us to meet growing demand for our LED lighting products in the wholesale, fabricator and specifier markets more efficiently. An essential service that Alloy LED provides, on top of our mission to offer custom lighting products, is fast quoting and rapid fulfillment. Having a distribution center much closer to a significant portion of our customer base allows us to respond rapidly to the changing needs of the installations and construction projects that our customers are engaged in.”

Alloy LED is a manufacturer and distributor of superior LED lighting solutions that improve the way people live and work by providing high-quality product and project services to electrical distributors, lighting showrooms, architects, designers and specifiers. For more information, visit




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