Secaucus, N.J. — Leading fashion retailer Ashley Stewart, Inc., which has 82 physical stores in addition to its e-commerce presence, has appointed Lloyd Boston as chief creative officer (CCO). Boston will assume responsibility for the creative direction of the Ashley Stewart brand. Boston joins Gary Sheinbaum, Ashley Stewart’s newly appointed chief executive officer (CEO). The two unite forces once more after time shared building the Tommy Hilfiger brand.
Boston began his career as Tommy Hilfiger’s first hand-picked intern in 1989, rising to the brand’s first vice president of art direction. A creative architect, Boston brings 30 years of experience in brand development, creative direction, corporate marketing, and a deep understanding of the cultural forces affecting consumer habits, as well as the strategic implications. A multi-media spokesman and brand consultant, Boston has worked with mega-retailers such as Bloomingdale’s, Club Monaco, Jones New York, Lord & Taylor, Macy’s, Moet & Chandon, Nordstrom and TJMaxx/Marshalls.
Ashley Stewart® was founded in 1991. Today, Ashley Stewart is a leading omnichannel fashion retailer for women sizes 10 to 36 with a significant e-commerce presence at www.AshleyStewart.com and 82 stores across the United States.
SOURCE: Ashley Stewart