The Hummus & Pita Co. to Enter West Coast Market with Los Angeles Flagship

Los Angeles — The Hummus & Pita Co., one of the fastest-growing Mediterranean concepts in the U.S., plans a flagship location for all of California with a grand opening slated for late June in Los Angeles.

Located in North Hollywood’s NOHO West Shopping Center, the new locations kicks off a five-unit franchise deal signed with well-known Southern California multi-concept operator, Dan Markel. Markel has already identified his second California location in Toluca Lake, a celebrity enclave in Los Angeles. Other potential locations are currently being scouted in Studio City, Burbank, Santa Monica, West Hollywood and Mission Hills.

The new location in the modern walk-through mall includes a wraparound outdoor patio that seats 20 and feeds into a European piazza-style area where diners can people-watch while enjoying their meal. The Hummus & Pita Co.’s well-positioned corner cap location, which seats 30 indoors, has 25-foot ceilings and a line concept that creates a beautiful visual experience.

“We’re thrilled to be working with Dan to bring The Hummus & Pita Co. to the West Coast and break into the region’s food scene in this trendsetting market,” says Dave Pesso, co-founder of The Hummus & Pita Co. “Dan has his finger on the pulse of the L.A. area, which is demonstrated in his brilliant securement of a spot within NOHO West’s unbelievable facility. We know that the thriving and diverse population in North Hollywood will love our health-focused Mediterranean eats, and we are eager to introduce our innovative menu to even more diners all across the state.”

The Hummus & Pita Co. was founded in Brooklyn, N.Y., in 2011. All menu items are made from scratch on the premises at each location. The Hummus & Pita Co. currently operates nine stores in New York City, Connecticut, New Jersey, Michigan as well as recently debuted stores in Alabama and Georgia, and has sights set on coast-to-coast expansion. For more information visit




SOURCE: The Hummus & Pita Co.

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