Batteries Plus Names Director of Exit Strategy Support for Franchisees

Hartland, Wis. — Batteries Plus has hired Hugh Robertson as director of exit strategy support. In his new role, Robertson will educate, advise and assist Batteries Plus franchisees with their exit strategies — offering full support for owners from the time of purchase to the date of successful sale. Having spent more than 25 years in the franchising industry, Robertson joins the team with a breadth of experience including expertise in small to medium size business transfer, franchise consulting and franchise operations.

In the short term, Robertson will be focused on making sure the Batteries Plus franchise system is aware of his new role and educating franchisees on what the team can do for them as they consider their eventual exit from their investment. Tactics will include an ongoing series of educational webinars and in-person meetings to increase awareness and understanding of what goes into a successful exit strategy. Longer term goals include perfecting the brand’s full “life cycle” support system and remaining on the cutting edge of franchisee support.

“At Batteries Plus, we understand that opening your store is a very exciting time full of learning, hiring, serving customers and executing plans to make yourself successful. But we also realize the importance of planning your exit strategy,” says Joe Malmuth, vice president of franchise development and relations for Batteries Plus. “Having a long term exit strategy will protect our franchisees and their business — ultimately helping them reach their personal and professional goals. Hugh will play a large part in working with our franchisees to develop and execute those strategies.”

Founded in 1988 and headquartered in Hartland, Wis., Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. Batteries Plus has over 800 store locations in operation and development nationwide. For more information, visit




SOURCE: Batteries Plus


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