Batteries Plus Surpasses 50 Signed Agreements in First Half of 2021

Hartland, Wis. — Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and repair franchise, is having its best development year in the almost three decades since it began franchising with 52 new signings to date for 2021 so far. In fact, Batteries Plus exceeded 2020 total store signings by mid-April this year. With the leadership of its newly promoted vice president of franchise development and relations, Joe Malmuth, Batteries Plus is on pace to surpass 75 franchise signings by the end of the year.

The close of second quarter brought many milestones for the specialty retailer, including the inking of the largest multi-unit deal in company history which will expand the brand in the Raleigh-Durham market. The 2021 signings will break the brand into new markets across the country including Yuma, Ariz., West Lebanon, N.H., and Long Island, N.Y. In addition to record franchise signings, Batteries Plus also opened eight new stores during the first half of the year.

“Batteries Plus has spent decades building a reputation as an industry-leading franchise opportunity and we have continued to solidify our spot as one of the most stable, lucrative business models out there,” says Scott Williams, CEO of Batteries Plus. “Joe and his team are driving sales and excitement around our brand and investors are taking notice at an unprecedented rate. I am confident we will be the brand to watch as we head into the second half of the year.”

The company also has implemented tactics to continue to support its current franchisees through the volatile environment brought on by the pandemic. The brand has taken proactive steps to spare its franchisees from inventory obstacles plaguing retailers around the globe. Having a solid model in place and team members who are always available to answer questions and address concerns is what has helped franchisees avoid major business obstacles. This year has also brought development and expansion of Batteries Plus leadership team.

Over the past 10 months, Batteries Plus has inked a total of 75 signings, 90% of those being multi-unit investments. The second half of the year is looking just as promising for the retailer as there are multiple multi-unit agreements in the works, slated to be signed in the coming weeks. These deals will expand the brand in the Pacific Northeast, the Southwest including Arizona and Utah, and the South including Florida, Texas, Louisiana and Alabama.

Founded in 1988 and headquartered in Hartland, Wis., Batteries Plus has over 700 store locations nationwide. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For more information, visit




SOURCE: Batteries Plus

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