Murray, Utah — Bed Bath & Beyond, Inc., owner of Bed Bath & Beyond, Overstock, buybuy BABY and a blockchain asset portfolio, has appointed Rick Lockton as executive vice president and chief digital, product and technology officer. In his new role, Lockton will lead all digital, AI, product and technology functions, advancing Bed Bath & Beyond’s position as a leader in retail innovation and home technology.
Effective Nov. 3, 2025, Lockton will join the executive leadership team to lead the company’s digital transformation and product innovation strategy. He will oversee technology integrations across omnichannel partnerships, blockchain investments and emerging home technology ventures while maintaining a sharp focus on growing the core online retail business. His priorities include accelerating digital growth, improving conversion and building lifetime value through advanced consumer data strategies.
“As we evolve from a pure-play retailer to a complete home ecosystem provider, we remain laser focused on strengthening our online retail foundation,” says Marcus Lemonis, executive chairman and principal executive officer. “Rick’s proven success in building digital-first businesses, driving profitability and scaling innovation aligns perfectly with our next phase of growth.”
Lockton brings more than 20 years of experience in digital leadership, having built and scaled major e-commerce platforms at Walmart, Tractor Supply Co. and Ashley Furniture.
Bed Bath & Beyond, Inc., based in Murray, Utah, is an e-commerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands. The company currently owns Bed Bath & Beyond, Overstock, buybuy BABY and now Kirkland’s Home, as well as other related brands and websites and a blockchain asset portfolio inclusive of tZERO, GrainChain and other assets. For more information, visit www.bedbathandbeyond.com.
SOURCE: Bed Bath & Beyond, Inc.