Union, N.J. — Bed Bath & Beyond Inc. has named Mara Sirhal as senior vice president and general manager for Harmon Health and Beauty Stores, effective immediately. Sirhal will report to Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond Inc. and president of Harmon Health and Beauty Stores.
Sirhal will be responsible for unlocking the potential of Harmon Health and Beauty Stores, leading all operational aspects of this value-driven business. This includes retail, online and distribution, as well as developing and implementing an improved customer value proposition to drive strong growth for the retail concept. Harmon Health and Beauty Stores has a long history providing customers with leading personal care and beauty brands at deep everyday value.
Sirhal joins with almost 20 years of experience in retail, merchandising, store operations, beauty and wellness at Macy’s Inc., where she was most recently vice president and divisional business manager for Leased, Licensed, Retail as a Service and Retail Diversity Strategy. Prior to this, she held a number of strategic merchandising roles at the retailer, including in the Beauty division.
Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer that sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Harmon Health and Beauty Stores features an expansive range of beauty, health and wellness products and is a wholly owned subsidiary of Bed Bath & Beyond Inc.
SOURCE: Bed Bath & Beyond Inc.