Fogo de Chão’s New Flagship Restaurant Will Feature Reimagined Brand Design

Coral Gables, Fla. — Fogo de Chão, the internationally-renowned steakhouse, has signed a lease agreement to open an all-new restaurant experience in Coral Gables, Fla. Slated to open by the end of 2021, the restaurant will be situated within The Plaza Coral Gables, South Florida’s highly anticipated mixed-use shopping, dining, office, hospitality and entertainment destination. In addition to a Fogo restaurant, the flagship location will feature The Butchery and Next Level Lounge, two destinations new to Fogo in the U.S.

“Fogo de Chão is steeped in 40 years of rich history that spans the globe. What started in the foothills of Brazil has now grown to become so much more than just a steakhouse, and with our new flagship destination in The Plaza Coral Gables, we are once again reimagining how guests can discover the best of our brand beyond a traditional restaurant setting,” says Barry McGowan, chief executive officer of Fogo de Chão. “Our expertise in butchery and well-known Brazilian hospitality are further enhanced by the addition of The Butchery (at left) and Next Level Lounge. These newest features exemplify the one-of-a-kind experience our guests enjoy, giving everyone new ways to truly discover what’s next at Fogo each time they dine with us.”

Fogo’s newest location will be part of an over $700 million ground-up development being developed by Agave Holdings LLC. The restaurant, designed in partnership with architecture and design firm Harrison, will be a mixed use of indoor and outdoor dining space with natural wood finishes, dramatic chandeliers across a vaulted ceiling and additional experiential elements launched in Fogo’s Brazilian locations, including a first-of-its-kind Butchery and sophisticated Next Level Lounge (at right) and cigar bar.

Fogo’s “next level” design concept, which began in 2019 with a complete remodel of Fogo’s Jardins location in São Paulo, Brazil, evokes the warmth and hospitality known throughout Southern Brazilian culture. Harrison considered every detail in the creation of the new flagship location, including rich textures, timeless colors, cozy furnishings and traditional nods to the culture of Fogo’s home country.

Only a 20-minute drive from the city of Miami, The Plaza Coral Gables will include a Loews 5-star business luxury hotel, with meeting space for business and social events, class “A” offices, street-level shopping and dining areas, residential townhomes and apartments in the reimagined Ponce Circle Park.

Fogo de Chão is a leading Brazilian steakhouse specializing in the centuries-old Southern Brazilian cooking technique of churrasco — the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 55 locations throughout Brazil, the United States, Mexico and the Middle East. For more information, visit www.fogo.com.

 

 

 

 

SOURCE: Fogo de Chão

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