Bed Bath & Beyond Appoints Retail/Brand Veteran as GM of buybuy BABY

by Katie Lee

Union, N.J. — Bed Bath & Beyond Inc. has named Patty Wu as senior vice president and general manager for buybuy BABY, effective January 18. Wu will report to John Hartmann, executive vice president and chief operating officer at Bed Bath & Beyond Inc. and president of buybuy BABY.

Wu will be responsible for growing buybuy BABY and its customer base by executing a six-point strategy and capital investment plan that was outlined during the company’s recent Investor Day. The strategy will include extending the product range to include items for young children as well as babies and toddlers.

Wu brings more than 25 years of experience in retail and business. She joins buybuy BABY from Beautycounter, where she served as its chief commercial officer. She was previously chief commercial officer and general manager of the Baby division at The Honest Company, and has also held senior management roles at Mattel, Inc. and Walmart, among others.

buybuy BABY, a subsidiary of Bed Bath & Beyond Inc., is the leading baby specialist retailer in the markets in which it has retail stores and a strong omni-player in the overall baby market. The company plans to add 50 new buybuy BABY stores in the next 3 years.




SOURCE: Bed Bath & Beyond Inc.


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