Ruby Red’s BBQ, Designed by Oculus, to Debut in Los Angeles

by Katie Lee

Los Angeles — Ruby Red’s BBQ, a new Texas-style barbeque restaurant, will be coming to Los Angeles in April 2021. The restaurant is owned by Steve Williamson of Ruby Red’s, Majestic Retail Group and Williamson General Contracting; Oculus Inc., a full-service architecture and interior design firm based in St. Louis, is designing the fast-casual restaurant that has a high-end feel.

“We were thrilled when Steve chose Oculus to design his first restaurant,” says Brian Kern, AIA, LEED AP BD+C, NCARB, principal and retail director at Oculus Inc. “We have a longstanding relationship with Williamson General Contracting, and we could not be more excited about bringing Steve’s restaurant vision to life.”

Ruby Red’s BBQ is a concept that owner Steve Williamson has been working on for 30 years. The goal of the restaurant is for customers to feel like they are coming home when they visit, and that the restaurant is part of the community. The restaurant will also have a philanthropic arm that will support a local battered women’s shelter and food bank with monetary and regular food donations.

“For the last 30 years, I’ve been catering BBQ events and always had plans to open Ruby Red’s someday, and that time is now,” says Steve Williamson, president of Ruby Red’s, Majestic Retail Group and Williamson General Contracting. “Texas barbeque is some of the best food in the country, and I wanted to bring that to Los Angeles. Dining at Ruby Red’s will be an experience that the entire family will enjoy, while we also give back to the community.”

The restaurant, which will be located at 1841-B West Imperial Highway in La Habra, Calif., is expected to open in April with plans for additional locations throughout California by the end of next year.

Williamson owns and operates over a dozen restaurant chain locations, including Robeks Juice, Signature Sandwich Shop, Auntie Anne’s and Cinnabon.

Oculus Inc. delivers comprehensive architecture, interior design, planning and move management services with clients in the commercial, education, government, healthcare, hospitality, retail, restaurant and workplace industries. Oculus has offices in St. Louis, Dallas and Portland, Ore., is WBE-certified and is regularly cited in top industry rankings for architecture and design. For more information, visit

Ruby Red’s BBQ is a Texas-style barbeque restaurant with an influence from South Carolina and Memphis. Prime, craft meat will be smoked low and slow on-site using an original recipe from Steve Williamson. Owned by Steve Williamson of Majestic Retail Group, the first restaurant location for Ruby Red’s BBQ will be opening in La Habra, Cal., in April 2021.


SOURCE: Oculus

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