Union, N.J. — Bed Bath & Beyond Inc. has appointed Rick Wilkins as regional vice president for the West region, effective immediately. He will report directly to Gregg Melnick, executive vice president (EVP) and chief stores officer, and will play a key role in the planning and execution of the company’s store optimization strategy.
Wilkins will oversee operations for approximately 300 of Bed Bath & Beyond’s retail stores across 20 states, and execute the previously announced store optimization plan as the company continues to enhance its digital-first, omni-always shopping experience online and in-store. He will join a cross-functional team responsible for implementing a suite of new store capabilities, including further improvements to Buy-Online-Pickup-In-Store, Curbside Pickup and same-day delivery services. The team also plans a robust reimagination of store operations, including enhanced customer service, improved product assortment and better communication of value in-store, as well as expanded capacity to support faster, more efficient customer order fulfillment in-store or at home.
“Rick is an expert retail operator, whose deep experience driving profitable growth and an omni-always in-store experience will help us make it even easier to feel at home with Bed Bath & Beyond,” says Melnick.
Wilkins joins Bed Bath & Beyond from Gap Inc., where he was territory vice president for Old Navy, leading one of the highest profit-generating territories for the brand. Prior to his tenure at Gap Inc., he held roles at Starbucks Coffee Company and Target Corporation, where he executed plans to maximize store efficiency and implemented profit-improving measures across markets.
Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer that sells a wide assortment of domestic merchandise and home furnishings.
SOURCE: Bed Bath & Beyond