Big Lots Names SVP, Chief Customer Officer

by Katie Lee

Columbus, Ohio — Big Lots, Inc. has appointed Stephen M. Haffer as senior vice president, chief customer officer. He joins the company from American Signature, Inc., where he most recently served as chief innovation officer.

Haffer will be a member of Big Lots’ executive leadership team with primary responsibility for customer engagement and messaging touchpoints, including marketing, advertising, brand development and e-commerce.

“We are delighted to have Steve join the Big Lots family,” says James R. Chambers, non-executive chairman of the board of Big Lots. “His impressive background as a marketing executive with extensive experience in e-commerce and customer engagement and acquisition, most notably in the furniture industry, will be instrumental as we strategize to grow our business. We look forward to his leadership as we reposition our brand as a new kind of community retailer and execute the multi-year rollout of our ‘store of the future’ initiative.”

Prior to Big Lots, Haffer was an executive at American Signature, Inc., the parent company for Value City Furniture and American Signature Home stores, where he served in a number of roles over a 25-year career spanning marketing, e-commerce, information technology and business development, leading up to his appointment as chief innovation officer in 2016.

Headquartered in Columbus, Ohio, Big Lots, Inc. is a community retailer operating 1,416 BIG LOTS stores in 47 states. For more information, visit

SOURCE: Big Lots, Inc.

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