Lansing, Mich. — BIGGBY® COFFEE, a high-energy coffee franchise with 379 units nationwide, is pursuing the 500-unit mark across markets nationwide. With 150+ stores currently in development, the franchise is on pace to achieve its goal.
“This year, we opened 48 new locations and awarded another 88 franchises,” says Tony DiPietro, vice president of emerging market development. “Around one-third of our franchise agreements came from existing franchise owners, and that’s a great indicator of franchisee happiness and success in the system.”
BIGGBY® COFFEE awarded franchises in Michigan, Indiana, Wisconsin, Ohio, Illinois, Kentucky, Florida and Georgia, continuing to grow its presence beyond its northeastern stronghold. And, looking to next year, it aims to follow the same trajectory. After establishing flagship locations in developing markets, it is working to continue growing its presence in Idaho, Tennessee, Georgia, North Carolina, Virginia and Illinois through 2024.
BIGGBY® COFFEE also added a new CFO, Erin Kaylor, and a new CMO, Rita Bettino, to the team, officially completing the C-suite. Both leaders bring years of valuable experience with major food brands and will play a key role in BIGGBY® COFFEE’s continued growth.
BIGGBY® COFFEE, based in East Lansing, Mich., was launched in 1995. One year later, the owners decided to franchise the concept. Today, BIGGBY® COFFEE has 370+ cafes across many states, including Virginia, Michigan, Ohio, Indiana, Illinois, Idaho, Georgia, North Carolina, South Carolina, Wisconsin, Kentucky, Tennessee and Florida.
SOURCE: BIGGBY® COFFEE