Lansing, Mich. — BIGGBY® COFFEE is well on its way to its 2028 goal: 1,000 units open. There are currently 316 open locations, with an additional 153 in development.
“We have had a strong year of openings because of the momentum we built from 2020 and into 2021. Despite the issues most have been facing with inflation, labor shortages, real estate challenges and supply chain impact, we have not been slowing down on our growth,” says Tony DiPietro, vice president of emerging market development at BIGGBY® COFFEE.
This year alone, the brand has opened 38 new stores and signed franchise agreements for 59 more. Twenty-eight stores are projected to open in fourth quarter, bringing the year’s total to 66 anticipated new openings.
The concept’s multi-unit growth strategy has skyrocketed growth thanks to driven, successful franchisees. About 20% of current owner-operators are slated for additional locations after having strong years in 2020 and 2021, and multi-unit owner-operators currently own 75% of existing stores.
The brand’s long term goal is to establish at least one location per 20,000 people in emerging markets such as the Greater Boise, Greater Atlanta (Fulton County), Greater Nashville and Greater Illinois areas, as well as in Memphis and Virginia Beach.
BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. Today BIGGBY® COFFEE has more than 300 cafes across many states, including Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Florida and Idaho.
SOURCE: BIGGBY® COFFEE