Greensboro, N.C. — Kathie S. Niven has been named president of Greensboro, N.C.-based Biscuitville FRESH SOUTHERN®. She joined Biscuitville in 2011 and most recently served as the company’s chief brand officer. In conjunction with the promotion of Niven, Kristie Mitchell has been promoted to vice president of brand and marketing.
While chief brand officer, Niven was responsible for defining and accelerating Biscuitville’s brand vision and growth plan. As part of the company’s strategy, she oversaw the creation of Biscuitville’s FRESH SOUTHERN brand positioning, which encompassed logo development, restaurant redesign, packaging, employee uniforms and trademarking.
Earlier in her career, Niven served as vice president of field marketing for Quiznos Corporation and marketing executive with RTM/Arby’s Roast Beef Corporation, Burger King Corporation and Krispy Kreme Doughnut Corporation.
“Biscuitville is proud of its heritage as a local, family-owned business, and we had to look no further than our own front door when considering the best candidate to serve as our president,” says Burney Jennings, chief executive officer of Biscuitville. “Kathie may not have Jennings as her last name; however, she certainly feels like family at Biscuitville.”
“I’m equally pleased that Kristie was ready to step up to become vice president of brand and marketing,” Jennings continues. “The promotions of Kathie and Kristie demonstrate the depth of incredible talent we have within Biscuitville’s internal staff.”
Mitchell joined Biscuitville in early 2015 as senior brand creative and was responsible for overhauling everything from the brand’s extensive marketing collateral program to its restaurant menu boards. A year later, Mitchell became the company’s first-ever creative director and spearheaded the development of Biscuitville brand strategic vision.
With more than 25 years of experience developing brands as a creative marketer, Mitchell began her career as an art director for the full-service advertising agency Bouvier Kelly in Greensboro.
Headquartered in Greensboro, N.C., Biscuitville FRESH SOUTHERN® is a family-owned company that offers guests an authentic Southern-inspired dining experience. The company was founded in 1966. Today, Biscuitville operates 54 restaurants in North Carolina and Virginia. For more information, visit www.Biscuitville.com.
SOURCE: Biscuitville FRESH SOUTHERN®