Greensboro, N.C. — Kathie S. Niven, who joined Greensboro, N.C.-based Biscuitville Fresh Southern® in 2011 and became president in early 2018, has taken on an additional role as the company’s chief executive officer. Burney Jennings, who was formerly Biscuitville’s CEO, will become executive chair.
“Kathie has tremendous passion and a deep knowledge of Biscuitville and its culture, and she’s fully prepared to assume the role of chief executive officer,” says Jennings (pictured at right). “Biscuitville has thrived under Kathie’s leadership as president during the last several years, and I’m thrilled that she has accepted new responsibilities as chief executive officer. I will continue to play an important role at Biscuitville but have ultimate confidence in Kathie’s ability to keep our company focused on its core principles and continue our expansion model.”
Under Niven’s leadership, Biscuitville has continued its growth strategy by consistently achieving our growth plan and renovating, remodeling or rebuilding nearly all of its 62 restaurants. The majority of the new locations have been within Biscuitville’s traditional footprint but also includes expansion into the Fayetteville and Charlotte, N.C., markets.
Prior to becoming president, Niven served as Biscuitville’s chief brand officer. In this role, she was responsible for defining and accelerating Biscuitville’s brand vision and growth plan. She oversaw the creation of Biscuitville’s Fresh Southern® brand positioning, which created a new logo, restaurant redesign, packaging, employee uniforms and trademarking. Niven created a Culinary Operations department to ensure support of the company’s commitment to high quality, locally-sourced food.
Earlier in her career, Niven served as vice president of field marketing for Quiznos Corporation and served in a variety of marketing roles at RTM/Arby’s Roast Beef Corporation, Burger King Corporation and Krispy Kreme Doughnut Corporation.
Headquartered in Greensboro, N.C., Biscuitville Fresh Southern® is a family-owned company founded in 1966® by Maurice Jennings. Biscuitville operates 62 restaurants in North Carolina and Virginia. For more information, visit www.Biscuitville.com.
SOURCE: Biscuitville Fresh Southern®