Biscuitville Promotes Three Executives Internally

Greensboro, N.C. — McKinley Greer, Jenna Hiera and Jasmine Daniels have taken on new roles at the beginning of the year at Biscuitville Fresh Southern.

Greer has been named guest analytics manager at Biscuitville. She joined the company’s marketing team in October 2018 as a guest analytics specialist. Previously, she was a part of the Biscuitville operations team and served in various other roles throughout the company. Greer handles all guest analytic information as well as leads all demographic research. She also provides guidance to the culinary operations team.

Hiera has been promoted to finance manager at Biscuitville. She joined the finance team as a senior financial analyst in 2019. In her new role, Hiera will lead the implementation of Domo, which is a business intelligence tool that provides robust reporting, as well as CrunchTime, which is used for back office management at both the restaurant and Support Center levels.  She will also partner with the director of finance on annual budgets and long-range financial planning.

Daniels has been promoted to people excellence junior partner. She has been with Biscuitville since October 2019, when she joined the company as a recruiting partner in the People Excellence (Human Resources) department. In her new role, Daniels will continue to support recruiting needs for the support center, field and distribution center.

Headquartered in Greensboro, N.C., Biscuitville Fresh Southern® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. The company was founded in 1966. Today, Biscuitville operates 63 restaurants in North Carolina and Virginia. For more information, visit



SOURCE: Biscuitville

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