Restaurant Tech Company Omnivore Names CEO & CRO to Lead Next Phase of Growth

by Katie Lee

Clearwater, Fla. — Omnivore, a technology company serving the restaurant industry, has named Dan Singer as chief executive officer and hired Shane Whitlatch as chief revenue officer. Both executives have significant experience in leading fast-growth companies.

The executive appointments come after Omnivore’s successful Series A funding round, raising $13 million from notable investors including The Coca-Cola Company, Performance Food Group and Tampa Bay Lightning owner Jeff Vinik, in 2018. The investments have fueled the company’s growth, with more than 24,000 locations using Omnivore.

Singer was appointed CEO after leading Omnivore through new challenges facing the restaurant industry from the COVID-19 pandemic, using the company’s Menu Management System to help restaurants adapt to increased carryout and delivery demand and launch virtual kitchens.

Prior to Omnivore, Singer was the vice president of finance for global privacy company FairWarning.

“We’re pleased to appoint two proven leaders to guide Omnivore through a period of high growth,” says Chris Sullivan, chair of Omnivore’s board of directors. “Promoting Dan and adding Shane will accelerate the growth of our new Menu Management System and signature API and focus the development of new technology over the coming years.”

Omnivore hired Whitlatch to lead all aspects of revenue generation, from sales to partnerships, in December 2020. Prior to Omnivore, Whitlatch was senior vice president of sales at CynergisTek, a cybersecurity firm focused on the healthcare industry. Previously, Whitlatch held roles creating and leading the sales, customer success and partnership efforts at FairWarning, then served as general manager of its healthcare business.

Omnivore is a technology company that connects restaurants’ point-of-sale (POS) systems with technologies that improve efficiency and increase profitability. More than 24,000 restaurant locations are using the technology to solve operational challenges that range from third-party delivery to pay-at-the-table methods and to quickly adjust to changing consumer behavior. Restaurant icon Chris Sullivan is the catalyst behind Omnivore, which is based in Clearwater, Fla. For more information, visit



SOURCE: Omnivore

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