New York City — Blink Fitness, a premium-quality, affordable fitness concept, has hit its stride with multi-unit franchising. In the past few months, Blink has signed three major franchise development agreements representing nearly 40 units in Sacramento, Calif.; Boston and Nashville, Tenn. These deals increase the brand’s franchise footprint by 50%.
“We’re growing strategically — and quickly — with experienced multi-unit operators across the country,” says Todd Magazine, CEO of Blink Fitness. “Our franchise opportunity is gaining widespread attention, especially with multi-unit groups who are seeking a low-labor concept to enter the booming health and wellness sector. The interest in our model among qualified investors is encouraging.”
Recent deals include:
- Sacramento, Calif.: In the Golden State, Blink signed a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav. Highly regarded in the franchise industry, Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands.
- Boston: The brand inked a franchise agreement to develop 10 gyms in the Boston metro area with Boston-based investment group BBI Fitness Holdings (BBI). The group will open Blink locations in the Norfolk and Suffolk counties of Massachusetts.
- Nashville, Tenn.: In Music City, Blink signed a development deal with entrepreneurs Antonio Compton and John Guarino to open at least six gyms across the Nashville metro area.
In the near term, Blink is targeting six attractive U.S. markets for multi-unit development, including Charlotte, N.C.; Dallas-Fort Worth; Phoenix; Raleigh, N.C.; Las Vegas; and Kansas City, Mo.
Blink’s low-labor business model is especially attractive given today’s tight labor market, which has impacted operators, particularly those in the restaurant space, across the nation. Additionally, Blink gyms integrate innovative technology, such as a mobile app to assist members on their wellness journey, touchscreen Vengo vending machines, user-friendly kiosks that simplify the signup and membership process and select locations are equipped with Amazon Lockers. These differentiators create a smooth member experience while reducing the need for significant headcount.
There are 90 company- and franchise-owned Blink locations open today. The brand has plans for more than 300 Blink gyms in the next 3 years. For more information, visit https://www.blinkfranchising.com or www.blinkfitness.com.
SOURCE: Blink Fitness