Whole30 Launches Delivery-Only Restaurant Concept

by Katie Lee

Chicago and Salt Lake City —  Lettuce Entertain You Enterprises, a Chicago-based multi-concept restaurant group, and Grubhub, the nation’s leading online and mobile food-ordering and delivery marketplace, are partnering to offer Whole30 Delivered, Whole30’s first-ever branded restaurant. This delivery-only restaurant concept from Whole30, the 30-day dietary reset chosen by millions for stunning, life-changing results, is operated by Lettuce Entertain You and provides diners across Chicago access to prepared, Whole30-compliant meals for delivery exclusively on Grubhub.

The culinary team at Lettuce Entertain You worked directly with Whole30 to create a menu for the virtual restaurant that keeps with the lifestyle brand’s commitment to real, whole, unprocessed foods. The menu is available to order for lunch and dinner, and will rotate seasonally to showcase the freshest ingredients. Visit whole30delivered.com for the full menu of dishes that are available.

“We are thrilled to be working with two great organizations, Whole30 and Grubhub, in putting together, what we think is a very different delivery-only concept,” says R.J. Melman, president of Lettuce Entertain You Enterprises. “We think Whole30 is a great step forward for delivery-only kitchens.”

Delivery-only concepts let culinary teams offer a creative menu that diners may not be able to find in a brick-and-mortar location. Grubhub has long supported virtual restaurants on its platform.

“While we love teaching participants how to cook Whole30 meals at home, it’s a game-changer to have accessible, compliant, fast options for busy days,” says Melissa Urban, co-founder and CEO of Whole30. “As a single mom and CEO, I’m already imagining how Whole30 Delivered could save the day with delicious, hearty meals when meetings run late or I’m traveling a lot.”


SOURCE: Grubhub


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