New York City — Bluemercury, a neighborhood-based leading luxury beauty retailer and Macy’s, Inc. nameplate, has rebranded its digital presence, inked new brand partnerships, and overhauled its in-store retail design. All steps are part of Bluemercury’s 25th anniversary and aligned with its ongoing omni evolution coined “The New Blue,” whereby it seeks to redefine modern luxury in beauty.
Bluemercury’s new store design includes hyper-personalized service offerings, highly curated assortments and unmatched expertise courtesy of the brand’s beauty experts. “The New Blue” brick-and-mortar format is now present in eight locations across coveted U.S. neighborhoods with many more planned in the future. Now, this premium experience extends to Bluemercury’s revamped website, www.bluemercury.com, featuring an elevated aesthetic, easy-to-navigate format, educational blog and the introduction of completely new branding, including a distinctive monogram “B.”
“We are thrilled to not only be celebrating 25 years in luxury beauty, but also to be making these significant advancements with the brand,” says Maly Bernstein, CEO at Bluemercury. “This milestone represents one component of our ongoing evolution, and we cannot wait for our current and future clients to discover Bluemercury in a modernized, refreshed way — from the in-store experience to the way we show up online, to the brands we carry.”
Additionally, Bluemercury is launching new partnerships including Victoria Beckham Beauty and Anastasia Beverly Hills.
”These brands have uncompromising standards reflected in their products and we know our clients will fall in love, if they aren’t already,” says Tracy Kline, head of merchandising and spa.
For more information, visit www.bluemercury.com.
SOURCE: Bluemercury