Bobby’s Burgers by Bobby Flay to Open First Restaurants in Chicago

by Katie Lee

Chicago — Bobby’s Burgers by Bobby Flay is coming to the Windy City. Intelligration Capital BB, LLC (ICBB), the licensor and franchisor company for Bobby’s Burgers, has finalized the brand’s first franchise deal to propel the brand’s footprint across the neighborhoods of Chicagoland. Notably, the multi-unit agreement is introducing the ultimate burger experience to a new market while debuting Bobby’s Burgers’ first traditional, streetside restaurant model.

The openings will bring an approachable Bobby Flay dining experience to all while maintaining a menu curated using only the highest quality ingredients. Well Done Hospitality Group, from industry-leading entrepreneurs, Jonas Falk and Justin Rolls, will own and operate the new Bobby’s Burgers restaurants, and is currently exploring the Chicagoland market for its first location.

“I’m looking forward to bringing my fast-casual concept to different Chicago neighborhoods and becoming part of such an impactful community,” says Chef Bobby Flay.

Adds Falk: “We knew that the QSR and fast-casual restaurant format would be a home run in the Chicago market. The convenience and approachability that the model encapsulates ensures that guests will have an exceptional experience with each visit,” he says. “From an operational standpoint, the streamlined operations and flexible footprint allows for efficiency in both the front and back of house, giving us the ability to serve guests their food made-to-order in minutes. As we continue seeking a neighborhood to launch our first location, we are dialed in and looking forward to being the first group to bring Bobby’s Burgers by Bobby Flay to Chicago.”

With its first storefront in Chicago, the brand is developing traditional restaurant settings in urban and suburban neighborhoods, as well as plans for growing into non-traditional venues such as airports, military bases and casinos. In February, the brand opened its latest restaurant at Harrah’s New Orleans, marking the sixth location for the brand. Prior to this, the brand announced its license deal to open a location at Phoenix Sky Harbor International Airport in Terminal Four, the Eighth Concourse, which is occupied by Southwest Airlines. This location is expected to open in mid-2023 serving travelers to and from Phoenix, getting in line for a highly anticipated Chicago debut.

Current franchise growth is being targeted in key markets like Charlotte, N.C.; Las Vegas; Denver; Phoenix; Dallas; Houston; Philadelphia; Salt Lake City; and Atlanta. Bobby’s Burgers offers non-traditional, inline, endcap and freestanding buildout options. For more information, visit





SOURCE: Bobby’s Burgers by Bobby Flay

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