BoConcept to Open Brand New Store Model in Massachusetts

Dedham, Mass. — BoConcept, a global leader of the furniture franchise industry with more than 300 locations in 65 countries, is adding a new location in Dedham, Mass., this week. The store will feature a refreshed, evolved store concept that offers customers an elevated take on the shopping experience, including consultations with expert interior designers, the ability to view and customize items from a vast collection of items, and the ability to create a 3D rendering of the space the customer would like to design.

The Dedham BoConcept will be the first of its kind on the East Coast. It will also be the second BoConcept owned and operated by the same owner, who also owns the store in Newbury and is set to open a third location in November.

Although the Dedham store will introduce a new model to the East Coast, its owner believes the store will ultimately be successful because of its emphasis on attentive, personalized service.

“The new concept has a much less rigid experience,” the owner says. “There’s no real separation between the customer and the sales team. We adapt to our customers’ needs and not the other way around. As soon as you walk in, you get immediate assistance and establish a relationship with your design consultant.”

BoConcept was originally founded in Denmark in 1952 and began franchising in Paris in 1993. BoConcept’s 15 U.S. locations include a flagship store, which opened in December 2017 on Madison Avenue in New York City. Today, the brand aims to reach 600 stores globally. For more information, visit



SOURCE: BoConcept

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