Vancouver, Wash. — Papa Murphy’s Take ‘n’ Bake Pizza has launched two major rebranding initiatives: the new ‘Kitchen Delite’ store design — an open-kitchen concept that enhances the in-store experience for consumers and employees alike — and a new primary brand logo. This is Papa Murphy’s first introduction of a new store design since 2014 and its first logo update in more than a decade.
“The ‘Kitchen Delite’ store remodel program is available for all stores nationwide, and we are so excited to showcase its many benefits,” says Victoria Tullett, senior vice president of development and general counsel at Papa Murphy’s International. “Our guests will love this forward-looking, safe and convenient design, which still allows them to experience all the sights and sounds of their fresh pizza being made on the makeline while they watch.”
‘Kitchen Delite’ is compatible with typical 1,200- to 1,500-square-foot tenant spaces and adaptable to freestanding buildings and drive-thrus. The design facilitates online ordering, third-party delivery, and other in-demand consumer food-access models.
“In order to be a brand that experiences transformational growth in the modern era, we must keep our brand ‘on the move,’ we must maintain the business we have, and the guest in-store experience must evolve,” Tullett says.
The new primary brand logo — plus related, secondary logo options — is Papa Murphy’s red, with alternate black and white options. It will be visible in the new ‘Kitchen Delite’ store remodels and in marketing and corporate messaging.
Papa Murphy’s Holdings, Inc. is a franchisor and operator of the largest Take ‘n’ Bake pizza brand in the United States. Papa Murphy’s operates over 1,250 franchised and corporate-owned locations across the U.S. — plus locations in Canada and the UAE. For more information, visit papamurphys.com.
SOURCE: Papa Murphy’s Holdings, Inc.