BRIX Holdings Names New President

by Katie Lee

Dallas — BRIX Holdings, LLC, a Dallas-based multi-brand franchising company, has promoted Craig Erlich to president. Erlich will oversee BRIX’s portfolio of franchise brands, which include the franchising companies for Red Mango, Smoothie Factory, Souper Salad and RedBrick Pizza.

Erlich began his career at Red Mango as director of operations in March 2013 and assumed responsibility as chief operating officer for the other brands over the past 3 years. Previously he was an executive for CVS Pharmacy and Joanne’s, a specialty retailer. Among his achievements was the launch of new store designs for Red Mango, Smoothie Factory, RedBrick Pizza and Souper Salad.

In his role as president, Erlich will continue to work closely with Richard Jensrud, CFO; Mitzi Brown, chief legal counsel; and Jim Notarnicola, CMO and VP franchise development, to direct and coordinate all company operations. 

“Craig has done a terrific job of managing each of the brands over the past 3 years. As president, Craig will be in a better position to coordinate all of the resources of the company to achieve its growth objectives and to better support its franchisees,” says Brown.

“I look forward to leading BRIX Holdings to new levels of growth with the launch of fresh store prototypes and programs to drive sales,” says Erlich. “I will continue to remain in close touch with our franchisees and support them in their growth and development.”

BRIX Holdings, LLC is a Dallas-based multi brand franchising company. The current BRIX Holdings portfolio includes the Red Mango® Yogurt Café Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza® Kitchen Cafe, Greenz® and Souper Salad® chains.


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