Athens, Ga. — Bruxie, an up-and-coming Southern California-based fast-casual concept known for its waffle sandwiches, chicken tenders and custard shakes, is set to open its first Georgia restaurant this spring in the Classic City. The Athens location will operate across from the University of Georgia campus, bringing Bruxie’s cool vibe to students, faculty and locals.
“Athens is home to champions, and when you win back-to-back national football titles, we will build a Bruxie in your town — with winning recipes and menu items unlike anything else,” says Brett Gibson, operating partner. “Bruxie’s signature waffle sandwiches, incredible chicken tenders, scratch-made sauces, and thick shakes will bring mouth-watering, championship flavors to downtown Athens, and we can’t wait to welcome the local community into our restaurant very soon.”
Since 2010, Bruxie has utilized fresh ingredients, time-intensive processes, proprietary recipes and creative culinary ideas. Sauces are handmade in-house daily, produce is freshly chopped onsite, chicken is marinated for 24 hours before being fried, and the brand’s Belgian-inspired waffle batter was designed to achieve a light and airy texture with a crispy finish.
“Bruxie’s creative menu is unlike anything Athens currently offers, and we’re proud to introduce our unique menu and dining concept to the community as an exciting new dining destination for UGA students and local residents to call their own,” says Scott Grinstead, CEO of Bruxie. “We’re looking forward to becoming a fixture in the Athens community.”
Bruxie currently operates five restaurant locations in Southern California. Athens will be the sixth U.S. store and the first in the state of Georgia. The soon-to-be-bicoastal brand is tackling 2023 with a reinvigorated focus on expansion, both within California and beyond. Following Athens, Bruxie will welcome five additional locations throughout California, as well as additional restaurants in Georgia, focusing on the greater Atlanta market.
Bruxie’s new restaurant will be located at 311 E. Broad St. in downtown Athens. For more information, visit www.bruxie.com.
SOURCE: Bruxie