St. Louis — Build-A-Bear Workshop® is introducing a newly imagined store design in six markets across the United States in 2012.
St. Louis — Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, is introducing a newly imagined store design in six markets across the United States in 2012. The new store design, which has been over 2 years in the making, merges the Build-A-Bear Workshop hands-on bear-making process with the power of technology. The new design is an evolution that recognizes technology is a part of play for kids today and a way to enhance the signature Build-A-Bear Workshop process.
“When Build-A-Bear Workshop opened its first store, our concept redefined retail and this new design will once again change the industry,” says Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “I am very excited about the enhanced features that will allow us to continue to lead in the interactive retail space.”
The newly designed store locations will be in premier shopping centers throughout the United States, including:
• West County Center in St. Louis, Mo.
• Stoneridge Shopping Center in Pleasanton, Calif.
• Annapolis Shopping Mall in Annapolis, Md.
• The Somerset Collection in Troy, Mich.
• Fair Oaks Mall in Fairfax, Va.
• Castleton Square Mall in Indianapolis, Ind.
Build-A-Bear Workshop will announce details and store opening dates this fall.
The retailer has more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. For more information, visit buildabear.com.