New York City — This milestone marks a special moment for the 130-year-old brand, as it brings Bulgari’s Italian roots to a new market.
New York City — Bulgari, the contemporary Italian jeweler, has opened its first boutique in Canada, within Toronto’s Yorkdale Mall.
Renowned for its distinctive and richly hued jewels and timepieces, which have adorned kings and queens, movie stars and more, Bulgari will carry the brand’s full portfolio of products including jewelry, accessories, watches and fragrances.
This milestone marks a special moment for the 130-year-old brand, as it brings Bulgari’s Italian roots and spirit of excellence to a new market. “We are thrilled to open this store and to bring that extraordinary combination to Canada in a manner that perfectly represents the modern Bulgari brand while still paying tribute to our rich Roman heritage,” says Jean-Christophe Babin, CEO of Bulgari.
The new Toronto store comprises of 1,800 square feet, and draws its inspiration from Bulgari’s storied history, utilizing Mediterranean marble and stone, and many of the brand’s signature architectural elements.
The exterior facade features oversized windows and soaring marble columns of richly colored Gris Pulpis marble pilasters and Trani Chiaro stone, with the BVLGARI logo backlighted on the cream stone.
One of the brand’s key design elements, the Condotti eight point star, lies on the store entrance. A universal symbol of balance, harmony and cosmic order, the eight lines are symbolic of the four cardinal points (North, South, East, West) and time (two solstices and two equinoxes). As per the legend, the star means “Roma Caput Mundi”, meaning that all the routes lead to Rome. In fact, the original star is part of the original flooring inside the historic Bulgari via Condotti store in Rome. The iconic star is a unifying symbol found in all Bulgari boutiques around the world.
Today part of the LVMH Group, Bulgari was founded in Rome in 1884 as a jewelry shop. For more information, visit www.bulgari.com.