Checkers and Rally’s Rolls Out Hi Auto’s First-Ever Spanish Language Drive-Thru Voice AI Ordering

by Katie Lee

Dayton, Ohio — Hi Auto and Checkers and Rally’s Drive-in Restaurants have added Spanish drive-thru voice AI ordering, representing a milestone development both for the QSR industry and for North America’s more than 50 million Spanish and bilingual speakers. Already operational at more than 350 of the restaurant group’s locations, Hi Auto’s is the world’s most widely deployed drive-thru voice AI ordering technology.

Following beta testing over the past 2 months at five of its drive-thrus, Checkers and Rally’s is ready to expand the Spanish drive-thru voice AI rollout to more franchises and stores.

“Seventy percent of Miami Dade’s population are of Hispanic descent, so I congratulate the leadership of Checkers, Rally’s and Hi Auto on being pioneers and leading the way for other companies to follow,” says Liliam M. Lopez, president and CEO of the non-profit South Florida Hispanic Chamber of Commerce. “It gives me such satisfaction to see that Checkers, Rally’s and Hi Auto are implementing a policy that their drive-thru employees speak Spanish. Thank you to their leadership team, and we look forward to working with them.”

Leveraging Hi Auto’s AI and automation technologies and real-time human supervision capabilities, the new bilingual feature enables drive-thru restaurants to accurately take spoken orders and inquiries for Spanish speaking customers in real-time, further enhancing the customer experience. In fact, the Hi Auto system automatically detects the language spoken by the customer and immediately responds in that language to carry out the ordering process.

“At Checkers & Rally’s, we understand the importance of creating an inclusive environment and meeting our customers where they are,” says Minh Le, chief information officer at Checkers & Rally’s. “With the addition of Hi Auto’s Spanish translation capabilities to our AI voice ordering technology at the drive-thru, we’re further enhancing guest interactions, increasing order efficiency and embracing our welcoming culture. We’re excited to partner with Hi Auto as we continue to implement Spanish translation technology to our AI-powered drive-thrus nationwide.”

Hi Auto’s solution allows restaurants to take orders from vehicles through a virtual assistant, permitting customers to conduct a natural conversation at ordering stations. Hi Auto is the only company that has scaled drive-thru voice AI to hundreds of stores, and Checkers is the only chain that has scaled drive-thru voice AI to hundreds of locations. Hi Auto has integrated unique customization capabilities that allow the franchisee community to support this scale.

Now adding Spanish to its extensively installed English drive-thru voice AI ordering, Hi Auto takes customers’ orders, recognizes each item, offers additional upsell suggestions and sends the order to the restaurant’s Point of Sale. The company’s advanced AI technology understands complex menus, half-sentences, diverse accents, detailed requests, as well as mid-order changes made by customers.

Hi Auto is the leader in drive-thru voice AI ordering using natural language processing and high-accuracy voice recognition. Its technology is currently utilized in more than 20 states and over 375 locations in the United States. For more information visit,

Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc. operates more than 800 restaurants.


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