Atlanta — Cole Haan LLC has selected the cloud-based Aptos Enterprise Order Management solution from Aptos, Inc., a recognized market leader in retail technology solutions, to enhance its omnichannel retail operations.
Headquartered in Greenland, N.H., Cole Haan is an American lifestyle accessories brand and retailer of men’s and women’s footwear, handbags, leather accessories, outerwear and eyewear. The company started in 1928.
In recent years, Cole Haan has transformed its business model. Exclusively a wholesaler until 1982, the company today has extensive retail operations, with 259 stores across 30 countries, along with a thriving e-commerce business.
Cole Haan leverages the Aptos Singular Commerce platform, including Aptos Store for point-of-sale and mobile point-of-sale, Aptos Customer Relationship Management and Aptos Audit and Operations Management.
The addition of Aptos Enterprise Order Management will support Cole Haan’s direct-to-consumer initiatives with robust omnichannel capabilities to integrate its digital and physical retail channels and support one complete view of customers, inventory, orders and more.
Aptos Enterprise Order Management functions across all in-store and digital touch points, including complete integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment, logistics and analytics.
“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” says Ron Edwards, chief operating officer, Cole Haan. “The addition of Enterprise Order Management will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or ColeHaan.com, while enabling associates to provide customers with ‘endless aisle’ capabilities and streamlined returns of online purchases in the store.”
According to Aptos CEO Noel Goggin, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions. For more information, visit www.aptos.com.
SOURCE: Aptos, Inc.