Minneapolis — On the heels of inking its largest development deal to date, STEELE BRANDS®, a Minnesota-based company that establishes and develops healthy lifestyle restaurants, will debut its CRISP & GREEN® concept in Arkansas this spring. The healthy fast-casual brand is slated to open in Bentonville in April, marking the first of five CRISP & GREEN restaurants planned for the state.
The Bentonville location will catapult CRISP & GREEN into its busiest year to date, in which it is expected to more than double its restaurant count across 15 states in 2023.
CEO Steele Smiley.
“As we embark on our most ambitious development year in company history, our CRISP & GREEN mission remains as it was when we began: to provide world-class food and hospitality for our guests, and become an integral part of their local communities,” says Steele Smiley, founder and executive chairman of STEELE BRANDS. “We are strategically growing with dedicated franchise partners who are as invested in the brand and community as we are — with the same conviction for improving the lives of our many guests through nourishing food and a warm, welcoming place to gather in their own communities.”
With the Bentonville opening, Arkansas will become CRISP & GREEN’s eighth state, a number the brand is on pace to double before year’s end. The five-unit Arkansas expansion is part of a multi-market development agreement with The Green Guys, LLC, which will kick off in Bentonville and be followed by restaurant openings in Arkansas and North Carolina.
CRISP & GREEN’s Bentonville restaurant will be located at 1401 S. Walton Blvd. CRISP & GREEN was founded in 2016 by CEO Steele Smiley. For more information, visit www.crispandgreen.com.
STEELE BRANDS is the brand development company created by Smiley. Its portfolio includes some of the fastest growing franchises in America including three fast-casual restaurant brands: CRISP & GREEN, STALK & SPADE and PACO & LIME. The company has more than 250 restaurants built and in development across all three brands and growing as of March 2023. For more information, visit www.steelebrands.com.
SOURCE: CRISP & GREEN