Riverhead, N.Y. — Experiential marketing leaders CS Hudson and International Retail Management and Consulting Group (IRG) unveiled their latest collaboration, R|Evolution, on September 12, 2019 at the Tanger Outlets in Riverhead, N.Y., on Long Island. An immersive pop-up shop that provides digitally native and emerging brands the opportunity to participate in a pop-up brick-and-mortar experience, R|Evolution gives consumers a rotating experience every 90 days — aiming to “flip retail on its head” with an innovative model for the future. On the heels of this launch, the two partners have also formed a new deal with Simon Property Group to expand to three new locations before the end of the year.
The new concept offers consumers unique opportunities to interact with digitally native, direct-to-consumer and licensed brands in a physical retail environment. The first brands to participate include: TatBrow, Tangle Angel, TRU Niagen, Swiss Relief, Fingernails2go, MYTAGALONGS, Because I Am A Girl, Instant Effects, Ornaments for Opportunity and CB-Dadi’ Oil. For eight of the brands, this is their worldwide launch into physical retail.
The unique 2,500-square-foot pop-up venue provides a shop-in-shop environment where up to a dozen high quality brands participate in 90-day stints supported by a fully inclusive operational pop-up shop model that is exciting for both consumers and retailers alike.
R|Evolution provides a complete, turn-key solution — from installing the entire shop, staging the merchandise, tracking results and providing brand ambassadors able to educate the consumer, create excitement and sell product — all at a fraction of the traditional cost.
By the end of this year, CS Hudson and IRG are slated to open three additional pop-ups branded “LaunchPad powered by R|Evolution” in partnership with Simon, a global leader in shopping, dining, entertainment and mixed-use destinations with properties across North America, Europe and Asia. This expansion will bring the R|Evolution experience to consumers in the common areas of shopping malls in Floriad, Pennsylvania and Illinois. The unprecedented early expansion signifies what the co-founders believe will be an impressive growth trajectory as the initiative scales up — providing even greater opportunities for online brands to engage with their consumers via physical retail.
CS Hudson is a leader in experiential pop-ups, shop-in-shops and marketing activations specializing in turnkey services and purpose-built solutions nationwide. For more information, visit www.cs-hudson.com/experiential.
International Retail Management and Consulting Group (IRG) is a trusted leader in direct-to-consumer retail operations, pop-up locations and carts, kiosks for some of the world’s top brands — perfecting the art of specialty retail marketing with direct experience in the operation of more than 1,000 locations and automated retail locations throughout the United States, Canada, Australia and New Zealand. Headquartered in Las Vegas, IRG evolved from the largest owner-operated specialty retailer in the world, American Kiosk Management (AKM). For more information, visit www.irg-retail.com.