New York City — Newmark has signed a 6,000-square-foot lease for the New York City flagship for Amsterdam’s fashion and lifestyle brand, Daily Paper, at 18 Delancey St. This transaction marks Daily Paper’s inaugural stateside flagship on New York’s Lower East Side. Newmark represented the landlord, Solar Realty Management, while Selene represented the tenant in the transaction.
“Despite all the recent turmoil with COVID-19 and the restructuring of many retailers, brands like Daily Paper are embracing the changing landscape and using the unique physical space to amplify their aesthetic, creating a place for New Yorkers to experience the brand in-person,” says Andrew Stern, managing director of Newmark.
Daily Paper’s Amsterdam-based fashion and lifestyle brand was established in 2012 by childhood friends Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei. They were born and grew up in Amsterdam’s Old West neighborhood and launched their fashion brand from a blog they started as kids. The trio shared a love for music, art, fashion and culture and grew the brand into a household name fueled by the rich heritage of African culture wrapped in contemporary designs. They have made Daily Paper one of the fastest-growing fashion brands out of Europe. Daily Paper offers two collections a year focusing on both men and womenswear with a range of timeless designs across accessories.
The new flagship covers 6,000 square feet spanning four floors from the 1,500-square-foot basement, 1,500-square-foot ground floor, 1,500-square-foot second floor and 1,500 square-foot rooftop space. The meticulously crafted experience featured on the flagship’s external and interior mirrors the brand’s widely celebrated Afro-futuristic aesthetic completed in partnership with interior architect and designer Heather Faulding of 4plus Designs. The store boasts a Dutch Gable over the entryway, smaller windows to craft a vignette view for prospective visitors, a coffee bar and lounge area, and future rooftop space.