Pittsburgh — DICK’S Sporting Goods has formed a new partnership with Lids to introduce dedicated Lids shop locations inside DICK’S stores nationwide. The partnership will expand access to Lids’ licensed headwear while enhancing the in-store experience for sports fans.
The collaboration is currently available at 46 DICK’S locations and will be in more than 100 DICK’S stores by late summer 2026. Each Lids shop will feel immersive with the Lids-brand and include fixtures and merchandising that showcase Lids’ extensive assortment of licensed and lifestyle headwear.
“Lids has long been the leader in licensed headwear, and this partnership allows us to bring that expertise directly into DICK’S stores across the country,” says Lawrence Berger, chairman of Lids. “Together, we’re creating a dedicated destination within DICK’S where fans can find the most comprehensive assortment of team headwear and a new in-store experience.”
In addition to product assortment, the two companies will collaborate on in-store product training for DICK’S teammates and visual merchandising.
Current DICK’S locations with Lids shops include: Cerritos, Daly City and Torrance, Calif.; Broomfield and Lakewood, Colo.; Christiana, Del.; Miami and Tampa, Fla.; Kennesaw, Ga.; Niles, Ill.; Castleton and Greenwood, Ind.; Baton Rouge and Lafayette, La.; Hunt Valley, Md.; Boston and Danvers, Mass.; Grandville, Mich.; Woodbury and Richfield, Minn.; Nashua and Salem, N.H.; Rockaway and Woodbridge, N.J.; Latham, Bay Shore, Huntington, Johnson City, Orchard Park, West Nyack and Yonkers, N.Y.; South Park, N.C.; Columbus, Dayton, Lyndhurst and Toledo, Ohio; Oklahoma City and Tulsa, Okla.; Cranberry Township, Montgomeryville and Ross Park, Pa.; Austin, Baybrook, Cedar Park, Prosper and San Antonio, Texas.
Indianapolis-based Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across North America, Europe and Australia through more than 2,000 retail locations. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse and numerous other nameplates, including official NBA and NHL team stores. Lids also has locations within select Macy’s department stores (and now DICK’s stores) nationwide. For more information, visit www.Lids.com.
Founded in 1948 and headquartered in Pittsburgh, DICK’S Sporting Goods is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK’S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK’S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. For more information, visit www.dicks.com.
SOURCE: DICK’S Sporting Goods