Pasadena, Calif. — Dog Haus is taking its biggest step onto the global stage yet, officially expanding beyond the U.S. and into Mexico for the first time in brand history. In partnership with HAK Capital & Brand Management, the Los Angeles-born concept will open at least 20 locations across the country over the next several years — marking a major international milestone as the brand accelerates its global growth strategy.
The partnership will kick off with the opening of a flagship Dog Haus restaurant this summer in Mérida, Yucatán, aligning with heightened global excitement around international soccer events being hosted across North America. Mérida is known for its vibrant food scene, strong tourism and high quality of life — making it an ideal entry point for the brand in Mexico.
Following the debut, Dog Haus plans to expand into Mexico City, the country’s cultural and economic center; Tijuana, a dynamic, binational market with strong cross-border dining influence; the Riviera Maya, a globally recognized tourism destination; and Monterrey, one of Mexico’s leading industrial and business hubs.
“Expanding into Mexico marks a major milestone for Dog Haus as we take the brand into a new country for the first time,” says Michael Montagano, CEO of Dog Haus. “We’re excited to partner with HAK Capital as we introduce the Dog Haus experience to a new market and take the next step in our international growth.”
HAK Capital & Brand Management is led by Hiram Alarid, a seasoned executive with a background spanning private equity, capital markets and senior leadership roles across Mexico’s food and beverage sector.
“From the moment we discovered Dog Haus, we knew it was a brand Mexico needed to experience,” says Hiram Alarid, CEO of HAK Capital & Brand Management. “This partnership allows us to combine our financial and operational experience to build a strong, lasting presence for Dog Haus.”
The Mexico agreement comes as Dog Haus enters its 15th year of operation with its largest development pipeline to date. Since opening its first location in Pasadena, Calif., in 2010, the brand has grown to more than 50 locations nationwide and continues to accelerate both domestic and international expansion. For more information, visit www.doghaus.com.
SOURCE: Dog Haus