DSW Launches New Shop-in-Shop Boutique in Toronto

by Katie Lee

Toronto — DSW Designer Shoe Warehouse has launched a shop-in-shop boutique called ‘What’s the Occasion?’ to deliver a unique, year-round destination for special-event shopping. The concept opened in the greater Toronto area at the DSW Heartland and Vaughan Mills locations, as well as online, on November 1, 2018.

What’s the Occasion? will enhance the shopping experience with a dedicated section in stores, complete with dressing-room style décor to create an elevated look and feel. The boutique will carry over 100 styles, along with accessories highlighting key trends.

“We’re thrilled to introduce What’s the Occasion? just in time for the holidays,” says Mary Turner, COO of TSL, the largest branded footwear retailer in Canada and a division of DSW Inc. “It’s an incredible opportunity to meet our customers’ growing needs for affordable special occasion wear, while connecting with them for their special life moments.”

What’s the Occasion? will be an omnichannel endeavor with a brick-and-mortar presence and online shop at www.dsw.ca.

With more than 65 years of retailing heritage, Town Shoes Limited is the largest branded footwear retailer in Canada. The company operates stores across Canada under four banners: Town Shoes, DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse. Town Shoes Limited is based in Toronto and is a division of U.S.-based DSW Inc. For more information, visit www.dsw.ca.

DSW Inc. is a leading footwear and accessories retailer that operates a portfolio of several value retail concepts under the DSW and Town Shoes Limited brands. Products are available across North America at close to 1,000 retail outlets. For more information, visit www.dswinc.com.


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