Fabletics To Open 12 New Stores in 2017

by Katie Lee

Los Angeles — Fabletics, the innovative and rapidly growing activewear brand co-founded by Kate Hudson in 2013, will be opening 12 new retail locations in 2017. Adding to the 18 existing locations that started opening as of fall of 2015, these new stores will bring the Fabletics retail store count to 30 locations throughout the U.S. in just 23 months.

In close partnership with high-profile mall developers including Simon, Westfield and Macerich, amongst others, most of the brand’s new stores will average just over 2,200 square feet and will open in key markets before fall 2017. The first opening will take place in Frisco, Texas, in March 2017 followed by Indianapolis; Lexington, Ky.; Schaumburg, Ill.; Boulder, Colo.; and Portland, Ore., in second quarter 2017. Beginning in July 2017, additional Fabletics stores will open in Scottsdale, Ariz.; Cerritos, San Jose, San Francisco and San Diego, Calif., and Paramus, N.J.

Fabletics is the only e-commerce retailer to date to have seamlessly and successfully integrated a member-based program with online and offline shopping. Reflecting Fabletics’ innovative model, the retail stores provide an enhanced customer service experience, leveraging Fabletics proprietary OmniCart technology solutions to provide a seamless shopping experience that blends the online and offline platforms. Fabletics VIP Members are able to fluidly shop and return items in store and online and can easily check order history, add items to their cart, update their account information and more, while in store. If a member is unable to find exactly what they want in a Fabletics store, free shipping from the distribution center is available for out-of-stock items.

“Our inspiration for the store was clear and simple — we aimed to bring a hint of the active lifestyle elements that shape our customers’ lives inside while keeping the main focus on our amazing product offering and delivering a seamless customer experience. Less is more,” says Dustin Netral, senior vice president of operations for Fabletics. “Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like.”

For more information, visit www.fabletics.com.

SOURCE: Fabletics

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