Johnny Rockets Opens New-Look Restaurant in Manhattan

by Katie Lee

Lake Forest, Calif. — Johnny Rockets has opened its newest restaurant this week in one of New York City’s busiest areas around Penn Station, Madison Square Garden and the 34th Street Subway Station.

The new restaurant in New York City has a new design with a modern look that the brand refers to as the new Johnny Rockets Diner 2.0. In addition, Johnny Rockets’ logo has a dramatically different look and the restaurant team uniforms are also new. Servers and managers are now wearing black or dark denim jeans with white oxford shirts for servers and dark shirts for managers. Waist aprons worn by servers are denim striped with front pockets and full bib aprons are worn by cooks.

“New York is an important market for Johnny Rockets. Our goal is to expand in the New York area in the very near future,” says John Maguire, Johnny Rockets’ chief executive officer and president. “Our new restaurant at One Penn Plaza is an ideal location in the heart of a busy shopping, entertainment and transportation hub. We hope to find more locations that have similar characteristics. The better burger category has become extremely competitive in New York City and around the country. Johnny Rockets was serving fresh, never frozen, 100% beef burgers made-to-order long before many other burger restaurants came on the scene. Our loyal fans know this about Johnny Rockets and now we are winning over a new generation of fans with our newly designed restaurants.”

With the new look, adorning one window is a huge graphic of a Johnny Rockets burger and above the entrance the words Our Passion Your Burger. Inside the restaurant is a new modern version of a diner. The lighting is a mix of contemporary and industrial glass globe pendants with caged pendants and an accent of red color. The furniture includes both upholstered seating and tables and chairs with warm grey tones, wood detailing and a splash of red. The open kitchen has white wall tiles and stainless steel wall panels.  

The easily modified restaurant design and logo is all part of the evolution of Johnny Rockets, which also includes new restaurants with drive-thrus, kiosks in malls and airports, and other non-traditional venues.

Founded in 1986, Johnny Rockets operates more than 380 franchise and corporate locations in 30 countries around the world. For more information, visit

SOURCE: Johnny Rockets

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