FASTSIGNS® Helps Refresh Bike Shop

by Katie Lee

Carrollton, Texas — As brand identities evolve, companies and organizations need to update their signage and visual graphics. Bill’s Bike and Run, an iconic part of the Idaho Falls, Idaho, community since 1947, decided to combine a relocation with a visual communications makeover from FASTSIGNS®.

“Visual graphics should be designed and implemented to engage and connect with the established customer base, and should position the company for future success with new clients,” says Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc.

While Bill’s Bike and Run’s new building was under construction, FASTSIGNS interpreted architectural drawings with elevations and superimposed sign and visual graphic designs on them to help plan for interior decor and wayfinding signage. To brand the building, FASTSIGNS added a site sign, exterior signage, outdoor dimensional graphics and window graphics. FASTSIGNS also created interior dimensional signs, wall decor that included gallery wraps and wall murals, safety signs and ADA signage.

“I was very pleased with the logo, designs and the finishing touches FASTSIGNS put on everything,” says Gary Wight, owner of Bill’s Bike and Run.

FASTSIGNS International, Inc. is the worldwide franchisor of more than 570 independently owned and operated FASTSIGNS® centers located in the U.S., Canada, the U.K., Brazil, Mexico, the Caribbean, Saudi Arabia, the UAE and Australia (where centers operate as SIGNWAVE®).

SOURCE: FASTSIGNS International, Inc.

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