New York City — On August 9, 2019, Foot Locker opened a community-based Power Store in the Upper Manhattan neighborhood of Washington Heights. The new store features a full suite of immersive capabilities for consumers to experience, including an activation space on the second floor. The 9,000-square-foot store is also the first among Foot Locker stores to showcase Nike App at Retail digital technology, bringing consumers digitally-led experiences and services in-store through the Nike App.
“The launch of the Washington Heights Community Power Store serves as an opportunity for us to enhance the in-store customer experience by working in tandem with one of our strongest partners, Nike,” says Frank Bracken, vice president and general manager, Foot Locker & Kids Foot Locker US. “We’re focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve. By partnering with Nike, we’re able to offer our customers a seamless and friction-less retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities.”
Foot Locker currently operates Power Stores in Detroit, Philadelphia, London, Liverpool and Hong Kong and is expected to open more than 12 new Power Store locations across its family of brands in 2019. Upcoming stores are planned for communities in Los Angeles in the U.S., and Vancouver in Canada.
The Nike App at Retail is the NikePlus members’ ultimate shopping companion, that provides personalized content, exclusive access to products, and services like Nike Scan to learn and check inventory, and reserve online & pickup in-store. In-store experiences include a NikePlus “Unlock Box” and a first-of-its-kind NikePlus “Shoecase.” The “Unlock Box” will serve as a vending machine where members can unlock free limited-edition items, while the “Shoecase” will provide members with early access to coveted sneaker releases.
Foot Locker’s Washington Heights community-based Power Store is located at 605 West 181st St.
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operate approximately 3,200 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, and Sidestep, retail stores, as well as its direct-to-customer channels, including www.eastbay.com and www.footlocker.com, the company is a leading provider of athletic footwear and apparel.
SOURCE: Foot Locker, Inc.