Fossil Group Appoints New Chief Digital Officer

by Katie Lee

Richardson, Texas — Fossil Group, Inc. continues to build on its industry-leading transformation to a digital-first retailer with the appointment of Holly Briedis to the company’s executive leadership team as executive vice president, chief digital officer.

“The digital footprint of consumers continues to grow, and brands leaning into this evolution are the ones driving growth,” says Kosta Kartsotis, Fossil Group’s chairman and CEO. “Holly’s extensive leadership and expertise in driving customer-centered digital transformations for retail brands during her time with McKinsey & Company will help Fossil Group cement itself as a digital-first retailer.”

Briedis brings more than 15 years of experience in digital marketing and retail to Fossil Group. In her previous role as a partner at McKinsey & Company, she led the omnichannel and customer experience practice for retail in North America.

Fossil Group, Inc. operates a diverse portfolio of owned and licensed brands, including owned brands Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, PUMA and Tory Burch. Fossil Group, Inc. has more than 500 retail locations. For more information, visit



SOURCE: Fossil Group, Inc.

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