Wichita, Kan. — Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers has opened its first international location in the Dubai Mall. The brand’s second international location is slated to open at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, which will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible and a true testament to the level of passion and commitment they devote to each venture,” says Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the team to ensure that all aspects of the family friendly concept will be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location.”
Earlier this year, Freddy’s announced its expansion into the nontraditional space for the first time with the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype with an updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative ways to expand their portfolio with the brand. These points of growth for the brand helped lay the foundation for international expansion into the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open more than 40 restaurants nationwide throughout the end of 2019. Franchise opportunities remain in areas across the U.S., including the West Coast, Upper Midwest, Northeast and Florida. For more information, visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kan., offering a unique combination of cooked-to-order steakburgers and frozen custard that is freshly churned throughout the day. Today, Freddy’s has grown to more than 300 domestic locations that serve 32 states across the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.
SOURCE: Freddy’s Frozen Custard & Steakburgers®