Melbourne, Australia — Continuing its global expansion, cloud-based mapping software specialists GapMaps has launched in the U.S. and Canada, driven by customer demand to access its location intelligence platform in these two markets. GapMaps Live provides more than 500 brands, including McDonald’s, KFC, Starbucks and Burger King, with a comprehensive view of their networks and insights to inform their global store location strategies across 25 countries.
“Global brands in fast food, café and fitness sectors can now use a single platform to access accurate population, demographics and competitor intel along with location insights for their own stores in these regions,” says Anthony Villanti, managing director and founder of GapMaps.
“These brands no longer need to rely on external consultants to inform their market planning strategies; we’ve made it easy by sourcing accurate and trusted datasets accessible in one simple to use platform with access to their proprietary information in-house.”
The GapMaps Live platform offers real-time intelligence and insights used to inform location decisions through a comprehensive range of accurate and trusted data sets across all regions, including population, demographic, economic, customer and competitor location information. Brands can analyze different local demographic and industry data at a very granular level, often drilling down to a 150-meter grid to pinpoint an optimum store catchment.
“Since 2018, we’ve strategically expanded our global presence aligned to our customer’s plans and this move into the U.S. and Canada is a significant growth opportunity for GapMaps to capture a larger share of the location intelligence market,” adds Villanti.
Furthermore, a new feature launching soon called Impact Analysis enables any user to use mobile visitation data to understand the customer “where from” and “where to” travel patterns and assess the cannibalization impact from opening a new store nearby based on convenience and the travel patterns of existing customers.
“Impact Analysis will be a real game changer in the U.S. and Canada markets as brands with large store networks can quickly estimate the sales impact based on real customer trips from opening a new bricks and mortar store or easily run scenarios across existing stores and possible new locations, to determine the optimal network,” adds Villanti.
Founded in 2013, GapMaps is an Australian-built and owned company with global capabilities, empowering decision makers in multiple industry sectors refine their network strategies with location intelligence and demographics. Its products can be adapted for any market or industry and is being used by more than 500 brands in Australia, New Zealand, Asia, the Middle East and North Africa to make location intelligence data easily obtainable for more accurate business decision-making.
SOURCE: GapMaps