Gensler to Renovate Wilkes Bashford’s 7-Floor Store in San Francisco

by Nate Hunter

San Francisco — Gensler is partnering with Wilkes Bashford on a top-to-bottom renovation of its 7-floor store located in San Francisco’s historic Union Square shopping district.



San Francisco — Gensler is partnering with Wilkes Bashford, the iconic, upscale men’s and women’s specialty clothing store, on a top-to-bottom renovation of its Union Square store, located on Sutter Street in San Francisco’s historic Union Square shopping district. Wilkes Bashford, part of the renowned Mitchells Family of Stores, has engaged Gensler to refurbish the store’s seven floors of retail space.

“Our goal is to enhance the overall shopping experience for all Wilkes Bashford customers while continuing, throughout the refit, to provide the exemplary, personalized service that is synonymous with Wilkes Bashford,” says Jack Mitchell, CEO of The Mitchells Family of Stores, which acquired Wilkes Bashford in 2009.

“Our key point of inspiration was the remarkable consistency with which Wilkes Bashford provides shoppers with world-class fashion expertise while at the same time providing a very special San Francisco experience,” says Jeff Henry, design director for Gensler. “Our design creates a strong emotional connection to this illustrious history while bringing about a fresher and more contemporary look and feel that fully showcases all that Wilkes Bashford has to offer.”

Wilkes Bashford is in its 45th year of offering stylish clothing of exceptional quality by the world’s top fashion designers to the San Francisco Bay Area, and will continue to do so throughout the multi-phase refit, scheduled to begin in early November 2011 and to be complete by November 2012.

Gensler is a global design, planning, and strategic consulting firm whose Bay Area offices include San Francisco, San Jose and San Ramon.




SOURCE: Gensler

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