GNC To Relaunch Brand on December 29

by Katie Lee

Pittsburgh — Leading vitamin and supplements brand GNC Holdings, Inc. will close all corporate stores on December 28 and reopen on December 29 with a relaunched brand: One New GNC.

The company will offer a single price both in store and on, replacing multiple pricing structures across channels and membership levels. A new loyalty program named My GNC Rewards is designed to give consumers an easy to use incentive to shop GNC. This program will be supported by the launch of a new GNC mobile app available on or before December 28 in the iTunes app and Google Play stores.

Additionally, new POS terminals, rolling out across the chain, will speed the checkout process. Associates will be armed with tablets that support their training and empower them to answer customers’ questions and recommend products and wellness regimens.

“As we said on our last conference call, we’re making these investments because we believe in this business, its future and our ability to return to growth and deliver shareholder value,” says Robert F. Moran, interim chief executive officer of GNC. “The New GNC leaves the old, broken model behind. We’re confident it will have a positive impact on the business, but it will take time for the changes to take hold and translate to improved financial results.”

Moran says the company also is building on its strength in innovation, introducing new brands and new products throughout the coming year, and is making changes to its supply chain to help ensure the products customers want are in stock.

The New GNC will launch in all 4,464 U.S. owned and franchised locations when stores open Dec. 29, just as consumers are resolving to get fit and stay well.

GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty health, wellness and performance retailer. As of September 30, 2016, GNC had more than 9,000 locations, of which more than 6,700 retail locations are in the United States (including 2,347 Rite Aid franchise store-within-a-store locations) and franchise operations in approximately 50 countries.

SOURCE: GNC Holdings, Inc.

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