Good Times Revamps Restaurant Prototype

by Katie Lee

Denver — Good Times Burgers and Frozen Custard is debuting a new, modernized prototype for all of its units, with the goal of completing the systemwide redesign over the next 2 years. So far, five Good Times units have been updated, one is in progress and 10 are slated to undergo remodels in 2025. All locations are expected to be completed by 2026.

The popular Colorado brand — born in Boulder 37 years ago — aims to preserve its heritage of fast drive-thru burgers and frozen custard while modernizing the experience with new contemporary remodels. The renovated locations will adopt a contemporary color palette with red awnings, new signage embracing its updated logo and accents featuring colors from the Colorado state flag as a nod to its origin. All company-owned locations have been upgraded with digital menu boards and all of Good Times’ point-of-sale systems will be updated by September 2024.

Four of the most recent renovations also showcase new murals by native Colorado artists.

“We’re so excited to bring a fresh look to our guests while preserving the special experience they know and love from Good Times,” says Don Stack, senior vice president of operations. “By integrating modern technology and design, the brand stays competitive in the industry while also celebrating our Colorado heritage and better fast food — cornerstones of the Good Times identity.”

Good Times Restaurants Inc. owns and licenses 40 Bad Daddy’s Burger Bar restaurants through its wholly-owned subsidiaries. Bad Daddy’s Burger Bar is a full-service “small box” restaurant concept. Additionally, through its wholly owned subsidiaries, Good Times Restaurants Inc. owns, operates and franchises 31 Good Times Burgers & Frozen Custard restaurants primarily in Colorado.

SOURCE: Good Times Restaurants Inc.

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