GUESS?, Inc. Opening Flagship Store in Moscow

by Katie Lee

Los Angeles — A new 5,511-square-foot GUESS flagship store will soon open in Moscow’s Europeisky Mall. Close to the city center and well served by the subway, the 1.9 million-square-foot Europeisky Mall is one of Moscow’s most popular destinations with more than 500 stores. The new opening is the fruit of a new joint venture established in February 2016 with a local Russian partner.

GUESS will also shortly be opening a directly-managed showroom in the capital of the Russian Federation to reinforce its sales network and provide effective support to its licensing and wholesale partners. The 6,436-square-foot showroom will be located centrally at 2 Malii Cherkasskii pereulok, a short walk from Moscow’s main tourist attractions. The opening reflects GUESS’ strategy of maintaining strong direct control over brand development in the Russian market.

GUESS will open 10 new single-brand stores in 2016 to join the 30 already present in Russia. In the next 3 years, the company intends to complete its commercial development with a further 40 stores.

In line with the restyled global denim concept store launched in 2016, the new GUESS store in the Europeisky Mall will welcome customers in an exciting and inspiring atmosphere. The clean white setting, with bright high-tech lights, contrasting materials and glamorous details, creates a decidedly contemporary feel, while flexible modular panels make for a dynamic, ever-changing space.

The new layout celebrates GUESS’ heritage through stunning digital videos and images, and enhances the products on display. White shelving fixtures along the walls host the brand’s fashion-forward clothing, while a vast assortment of handbags and shoes feature throughout the store. The accessories, meanwhile, are displayed in sleek central cabinets. Total looks are laid out by theme, to facilitate the customer’s shopping experience, with the iconic, world-renowned GUESS logo making every style instantly recognizable.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. As of January 30, 2016, the company directly operated 835 retail stores in the Americas, Europe and Asia. The company’s licensees and distributors operated 804 additional retail stores worldwide. As of January 30, 2016, the company and its licensees and distributors operated in more than 95 countries worldwide. For more information, visit

SOURCE: Guess?, Inc.

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